About the Studio — Brand Identity for Early-Stage Startups
ONE STUDIO.
NO BULLSHIT.
Happy Pizza Studio is a tightly knit brand studio based in the UK. Founded by Dan Holdsworth; designer, creative director, and ex-military. We work with early-stage and AI-native companies who need identity that means something.
Not a logo mill. Not a bloated agency with twelve account managers and a brand strategy deck that says "authenticity" on slide three. We do the thinking and we do the work. Same person on both sides of the brief.

NO BLOAT
You talk to the person doing the work. No account managers, no middlemen, no Chinese whispers.
OPINIONATED
We bring a point of view. You hired a designer, not a pair of hands. If we think something's wrong, we'll say so.
BUILT TO LAST
We build systems, not one-off logos. Everything we deliver should still work in five years.
Heard enough?
OK, BOOK A CALL →