Your brand, built to compete — Brand Identity & Design Systems for Startups
Everything your brand needs.
Nothing you don't.
Pitching this to a co-founder or board?
We made a template for that →“Dan & Luke have been a design partner with us for months & have delivered time and time again”
“Dan and team did a phenomenal job giving Hacktron AI a modern logo. I posted on Twitter 2 weeks ago that we needed a new logo. Happy Pizza Studio delivered!”
ESSENTIALS PACKAGE
The full package. Logo suite, colour system, typography, brand mark variants. Everything your brand needs to exist in the world with a spine.
Ideal for: Seed-stage startups, product launches, rebrands
See it in:Databuddy / CodeRabbit
Book a call — usually kicks off within 2 weeks →GROWTH
Everything in the Essentials Package, plus company merch and a small library of physical and digital ready ads.
Ideal for: Funded startups scaling fast, teams preparing for a public launch
Let's scope this out →ENTERPRISE
Your brand system, extended into motion and physical spaces. Built to outlast your Series B.
Ideal for: Series A+ companies, consumer brands, product launches with serious budget
See it in:CodeRabbit / Cablescan
Talk to Dan directly →If we miss the brief on round one, we fix it. If you genuinely hate the direction after round two, we'll refund the deposit and part professionally. That's never happened. We'd rather it stay that way.
Projects are split 50% to kick off, 50% on final delivery. No payment is due until you've reviewed and approved the proposal.
Not tiers — standalone services you can run independently or stack on top of any brand project.
MERCH & SWAG
Tees, caps, totes, hoodies, pins, stickers, conference swag that doesn't end up in landfill. We do the design. You do the print run, or we'll point you at suppliers who won't waste your time.
Ideal for: Developer tools, conference presence, community brands
See it in:CodeRabbit
Get a quote →BRAND STRATEGY
Positioning, naming, messaging. The thinking that goes under the visual layer, so the visual layer has somewhere to land. Useful before we start identity work, or on its own.
Ideal for: Pre-launch or pivoting startups
See it in:Sparkles
Book a strategy session →BRAND AUDIT
Not sure if your brand is working? We'll tell you. A sharp audit of your current identity — what's landing, what's off, and what to fix first.
Ideal for: Brands with an existing identity that needs a diagnosis, not a rebuild
Start with an audit →Discovery Call
15 minutes. We figure out if we're the right fit. No hard sell.
Brief & Proposal
We write the brief back at you. Scope, timeline, cost on one page. If anything's going to surprise you, it's the price (low) or the speed (also).
Design & Review
Focused sprints, not endless threads. Two rounds of revisions included because we want you to love it. In practice, most clients sign off in round one.
Handover
Every file in every format. Guidelines so the next designer doesn't have to guess. We answer Slack messages for 30 days after.
Not sure which package fits?